My Writing. Unfiltered, from the trenches.

Learnings, unlearnings, and the occasional rant.

What I did when the B2B playbook backfired

How I took GlamAR from one paying client to 20+ in twelve months by breaking the standard B2B SaaS playbook one rule at a time.

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The team that built this site doesn't exist

Strategy, design, marketing, writing: a full ten-skill team, entirely AI, built in one weekend. Here's how I briefed them, and what changed about how I think.

Coming soon

The sales team I never hired

Eight verticals, 22 clients, one operator. The Notion sales hub that does the work humans can't scale to: ICPs, demo stores, cold scripts, objection decks.

Coming soon