My Writing. Unfiltered, from the trenches.
Learnings, unlearnings, and the occasional rant.
The sixteen-cell GTM
How I build a go-to-market for a B2B business: four buyer categories down the side, four lanes across the top, three lines in every cell. Most cells stay empty. That's the plan, and it fits on one page.
Read it →The team that built this site doesn't exist
Strategy, design, marketing, writing. A full ten-skill team, entirely AI, built in one weekend. Here's how I briefed them, and what changed about how I think.
Read it →What I did when the B2B playbook backfired
How I took GlamAR from one paying client to 20+ in twelve months by breaking the standard B2B SaaS playbook one rule at a time.
Read it →